Thursday, October 14, 2010

We need to be more nosey

Interesting post on the long nose of innovation by Bill Buxton in Business Week.
The idea of the long nose or snout has occurred to my good self (and others) before.
The heart of the innovation process has to do with prospecting, mining, refining, and goldsmithing. Knowing how and where to look and recognizing gold when you find it is just the start. The path from staking a claim to piling up gold bars is a long and arduous one. It is one few are equipped to follow, especially if they actually believe they have struck it rich when the claim is staked. Yet the true value is not realized until after the skilled goldsmith has crafted those bars into something worth much more than its weight in gold. In the meantime, our collective glorification of and fascination with so-called invention—coupled with a lack of focus on the processes of prospecting, mining, refining, and adding value to ideas—says to me that the message is simply not having an effect on how we approach things in our academies, governments, or businesses.
To cut a long nose short. His contention is that, even in the fast changing world of computers where it is almost impossible to keep up, the span from light bulb moment to the quotidian can be a nose spanning tens of years. So the major whizbangs passing into common as muck/cheap as chips category in the next ten years will be based on technology that is ten years old?

I've always thought that the driver for innovation was the transfer of technology on the hoof.
Maybe it also requires a certain amount of crying in the wilderness, about 20 years!