Friday, November 20, 2009

Rhetoric

John Naughton, as always, identifies an interesting potential use of a wordcloud at Memex 1.1
In connection to a major speech given by a D. Cameron.
He suggests that the list of words, of different sizes depending on frequency(?), might be:-
an interesting tool for tracking changes in rhetoric — and perhaps even policy.
Indeed so.

Here at the Buddhist Pizza Institutute for the Study of Rhetorical Diseases (BPISRD, Founded in 1969 by D. Lessing.) we have been using a similar device to diagnose rhetorical disease, its form and intensity.
Oh my! I must say the Subject D. Cameron has it bad! The size of the terms
government, political and power
(0.9 each on the Lessing Scale)
compared to the terms
community, rage and whips (0.01 each on the Lessing Scale)
indicates a rhetoric pathologically out of balance.
It is always difficult to diagnose and prescribe at distance and of course he will have his own clinical rhetoricians to advise him but I would suggest a period of deep reflection and something light and refreshing to read, say Nietzsche. 'On Truth and Lies in a Nonmoral Sense' and 'The Will to Power' - should keep him bubbling along nicely!