I do not wish to say that loneliness is not a real problem, a killer, and even in its less pathological states the cause of much mental suffering which any decent human would want to avoid for themselves or others. It was with gratitude, therefore, that we learned HM Gov. (thank u Grauniad again.) is about to pour largess of some £7m plus upon us for the purpose of relieving loneliness. Now, I have to admit this is crude but we have all suffered a little in the loneliness department at one time or another and let's say we all get a cup of this kindness cake to combat loneliness. By my reckoning that gives us 'roughly' 12p each or what we used to call a bob in pre-eu- decimalist days of imperial freedom (and poverty?) Not even enough for a cup of tea!
Hence the slogan Bob a Sob. It could catch on.
